The full form of SEO is Search Engine Optimization. It the main way to rank better in the most dominated search engines like Google, Bing, Yahoo, etc. IT is solely a practice to increase the quantity and quality of traffic to your website or your blog through organic search engine results from the Search Engines.
Now most of you know the full form of SEO. Here comes one question how SEO works?
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How SEO works?
Search Engine Optimization is the process to follow all the right algorithm of major Search Engines. Actually Every Search Engines has a Crawler that visits almost all indexed Websites or Blogs to gather information and show them in SERP (Full form of SERP is Search Engine Result Page) and rank them accordingly on the basis of Information and quality of the content. So, let’s think if we search anything in the search Engine, it shows some results according to the information it gathers through the crawlers.
Now we know a little bit of how SEO works. Lets discuss about the types of SEO
Types of SEO:
SEO is of two types, One is On-page SEO and the other being Off-page SEO.
What is ON-Page SEO?
On-page SEO denotes the optimization of a blog or website internally. It involves the quality of contents in the site or blog, the images used in the website if there is any broken link in the site or not etc. If one website is on point regarding on-page SEO it will help the website to rank better and get targeted traffic. The most focused point on on-page SEO is the quality of content. If the content is unique and very well written then there is a great chance that the website will achieve great successful and desired result.
What is Off-Page SEO?
Off-Page Optimization mainly revolves around building back-links from good quality blogs. Good quality content with links back to the website from a good quality blog will increase the Domain Authority and Page Authority of a site. Once the Domain Authority and Page Authority of a site increase and get a massive amount of traffic then the site will start ranking on the SERPs. Regarding Off-Page SEO we come across a Link Building and Guest Posting Services. Through Link Building one can increase the total amount of links and get more traffic to the website. For instance, if a website is Tech related then it is better to get links from Tech blogs.
For every link building campaign, you have to have a good strategy and link building plan. It’s really important to research the potential sites with whom you want to collaborate and check their metrics and topics they’re writing about. Sometimes if you’re not sure how to start, your first step could be to do research on what is outreach link building and how guest posting could help.
Now we know what SEO is and some terms related to SEO. Now here comes one question in mind i.e. who can do the SEO better for website? The answer is SEO Specialists and SEO agencies. But some time some individual tries to do it by himself. To hire an SEO Specialist or an Agency who provides is sometimes very expensive. But one can think of it as an initial investment and once the website gets traffic from organic sources then it is possible to generate leads from those traffic and the leads become customers.
So to sum up with SEO is a practice to follow the terms and algorithm of Search Engines and rank higher and get good quality traffic. Many people today learn SEO so that they can earn online.