So, you’ve got this great idea for your business. You run it over your team and they love it too. Everybody gets really excited over this, but here’s the problem… how do we start?
The idea’s good to go but bringing it to life will require a whole different set of expertise. Specifically, in the extravagant field many call ‘advertising’.
Cue… creative agencies. Sometimes, they’re called advertising agency/company or design agency and are used interchangeably. It consists of a team of professionals writers, designers, art directors and other various creative.
They gather in one environment and work closely with you to take your idea from infancy to reality by transforming it into a living breathing entity.
You may seem uncertain at first and doubt its effectiveness, but the price you pay for it will be well worth it in the end. How will you know?
Well, here are the top 5 reasons to convince you why.
1: How A Creative Agency Can Save You Time For Your Business
When you’re running a business, one of the most important resources you’ll need is time. Time for important meetings, contract approvals, emails, phone calls and so much more.
By hiring a creative agency, you’re not just paying for expertise in the creative field… you’re paying for more time to run your business, more time with your loved ones, and definitely more time for yourself.
You won’t have to spend hours learning the skills required to bring your ideas to life. In fact, you’ll end up spending less time from having to troubleshoot the problems and making the little details of your ideas pop out for maximum effect.
Passing this off to the creative agency will save you a world of headaches from technicalities. And in return, you get to focus on what truly matters… the business itself.
So leave the heavy lifting to them, and trust the creative experts that will bring you more value in less time.
In fact, you’ll end up spending less time from having to troubleshoot the problems and making the little details of your ideas pop out for maximum effect.
2: What Your Business Gets From A Fresh Perspective
After some time in your business, you’ll develop a ‘feel’ for what works and what flops. Essentially, you’ve already become an expert and can tell apart on what’s important or not.
But here’s the thing… You need a break from that.
By moving away from your usual thinking patterns, and leaving it to the creative agency to tackle it from their point of view, you’ll open up new (and possibly unseen) opportunities for your business
A fresh, or ‘different’ perspective is important not because it is new or undiscovered. But because it is an unbiased and wholly objective view of what can be done better. Even more so, an agency can help reveal strategic advantages and pitfalls your business might face in the context of said ideas.
But that’s not all…
You’ll end up getting more innovative ideas to approach your business with, which is key to staying relevant and important amongst the competition is to continuously improve a business in all its aspects.
This also helps prevent your business from staying idle as refusing to innovate will only set your business back, which is a dangerous decision to make. This creates a favorable opportunity for competitors to step in with their newly found competitive edge and snatch your customers away.
3: Why Brand Consistency Builds Long Lasting Benefits With Your Consumers
A business is more than just its product and services alone. Besides its logos, taglines & flashy visuals, each business has a brand that results from the combined tangible (visuals, taglines, packaging, etc) and intangible (personality, values, emotion, etc) elements it possesses.
So here’s what happens when a business scales over time.
It starts pushing out multiple product lines and services that garners more customers. But with each new offer, the business will start slowly diverging away from their brand’s core ideals.
This inconsistency of values, image, personality, etc may not seem significant at first, but will eventually lead to a loss in credibility as consumers won’t perceive the business to be professional and trustworthy.
So how do you stop that?
When you involve a creative agency in the branding process, they’ll help prevent that by ensuring consistency within visual identity, tone of voice, personality and much more, with the various product lines and services your business has to offer.
The team of designers, writers, and art directors will work together by centralising both tangible and intangible elements into an integrated approach, that not only creates a clear and consistent branding solution, but also a lasting emotional impression that impacts consumers and likely remains with them whenever they think about your business.
Moreover, a well-executed branding strategy with an agency translates to better brand awareness, trust, and authority over the long term.
With these benefits, consumers become more confident when buying from you as they perceive your business to be trustworthy, professional and an expert in the industry, while easily recalling your brand and the values it holds firmly.
4: How Specialised Expertise Can Get You More Bang For Your Buck
businesses in an industry tend to be experts in certain fields, which helps them stand out amongst their competitors. In the same way, some agencies specialise in selected fields (industry and medium) and greatly excel in their particular niche.
Some do greatly in creating catchy jingles and punchy radio ads, while others are gifted in creating tear-jerkers for television advertisements. This extends to other mediums as well as print ads, packaging, posters, billboards, and more.
Beyond that, some will also offer digital or online solutions as well. These extend to social media, website designing, UI/UX, eCommerce, SEO, and other similar mediums.
But here’s the thing…
Your business will be spoilt for choice at first, which can be overwhelming at times. But those worries tend to go away when you approach an agency to help you out in deciding the most effective medium to reach your consumers.
The bottom line?
You’ll be getting years of experience on the ins and outs of a specific industry and medium as this specialized expertise will not only help you focus and narrow down to the ones that will get you the most bang for your buck, but can also give you insights on certain methods they’ve previously utilised with different clients in similar sectors.
This creates shortcuts for your business to potentially fast track its growth and avoid the many obstructions that will set the business back.
5: Why You Should Network With A Creative Agency
This is a pretty obvious point, but some businesses might overlook this and treat this matter as a one-off deal. Although there are plenty of networking opportunities at events, seminars, conventions, etc, it’s also important for businesses to recognize that those very same opportunities can come from unexpected places as well.
So here’s what you should know…
A creative agency often has quality networking contacts with other businesses and media partners that are built over a long period of time. These can include various media outlets (tv, radio, magazines, newspapers), printing businesses, PR firms and much more.
Essentially, they know how to help your business maximize your reach with the right media and even negotiate for lower rates along the way. All because of their familiarity with the industry’s knowledge and standard practices.
And you know what?
By having access to these contacts, your business can effectively reduce all the hassle and trouble of acquiring the right resources needed for proper execution of your business plans and strategy. Doing so helps you save more time, money and effort in the long run, which is well worth the time to network with them.
Hiring a creative agency can be cost-saving in terms of time, money and effort. With so much to offer, your business can benefit from the value it brings in the time you spend with them.
It’s exciting as well because you’ll get to witness the very special moments of your ideas coming to life. It gets even more intimate as you get to be part of the process in developing it, watching it grow and fully bloom into something spectacular.
When all that is said and done, who knows? You’ll probably end up making them your favorite choice whenever something new pops up for your business. Because along the way, you’ll come to notice that they were more like long lost friends who appeared at the right moment to give you the helping hand you need.